Institute for Corporate Productivity (i4cp) – Remote

• Architected comprehensive brand guidelines, unifying visual identities across platforms, and driving a noticeable spike in brand visibility and coherence, fostering a stronger connection with the audience.
• Led strategic brand evolution initiatives, harmonizing design innovation with cross-functional teamwork, resulting in a substantial elevation of brand recognition and resonance within the market landscape.
• Innovated the adoption of cutting-edge design tools and software, optimizing design workflows, and bolstering productivity, enhancing project efficiency, and delivering high-quality outputs consistently.
• Fostered collaborative synergy among marketing units, fostering a consistent brand narrative across diverse campaigns, fortifying brand uniformity and amplifying the impact of marketing efforts.
• Initiated visually immersive dashboards, websites, and email templates in collaboration with IT teams, igniting unprecedented user engagement through compelling digital experiences that resonate and captivate the audience.
• Contributed to successful cross-functional teams in various design projects, resulting in an increase in website traffic post-redesign and a boost in engagement metrics through strategic graphic overhauls.
• Implemented efficient collateral management systems, reducing production time and ensuring consistent representation across diverse marketing materials.
• Crafted comprehensive digital design strategies that enhanced user experiences, resulting in an increase in conversion rates and a rise in user retention.

MoneyGram – Remote

• Achieved exceptional outcomes by orchestrating strategies that resulted in a significant upswing in website traffic and a remarkable enhancement in social media conversion rates, amplifying the brand’s online presence and performance.
• Developed and implemented highly successful marketing campaigns across multiple platforms, driving a notable surge in customer engagement and interaction, contributing to the overall growth of the brand.
• Guided the conceptualization and execution of impactful design strategies, elevating brand visibility and customer loyalty through visually stunning marketing collateral, resulting in a substantial increase in brand awareness.
• Established strong partnerships with key regional contacts, enabling a deep understanding of marketing objectives, which led to the creation and approval of relevant, impactful creative content aligned with regional messaging.
• Spearheaded the adherence to Corporate Identity guidelines, consistently meeting brand standards while collaborating with stakeholders, resulting in an improvement in brand recognition and consistency across all materials.
• Developed and presented innovative creative solutions for approved briefs, resulting in an increase in campaign engagement across print and digital platforms.
• Executed campaign-oriented strategies, delivering impactful designs and artwork in multiple languages and platforms, ensuring brand compliance and consistency, enhancing global brand recognition.

Meta – Remote

• Crafted compelling executive presentations enriched with innovative graphic elements, actively driving business goals.
• Created diverse project materials, including detailed process flows, comprehensive training modules, and impactful communications, substantially enhancing project outcomes and overall organizational efficiency.
• Managed multifaceted projects, ensuring clarity, and maintaining project momentum from initiation to completion.
• Steered engaging group discussions using visually stimulating content, effectively facilitating problem-solving sessions and aiding in swift decision-making processes.
• Developed and implemented innovative visual concepts in alignment with new brand guidelines, resulting in an increase in brand recognition across multiple business verticals.
• Collaborated closely with design strategy teams to troubleshoot and refine artwork, ensuring the seamless execution of creative solutions that met or exceeded project objectives.
• Supported and assisted Designers, Strategists, and leadership members, showcasing adaptability and teamwork while contributing to the successful implementation of design strategies across various projects and campaigns.
• Produced comprehensive documentation that streamlined design processes, resulting in a reduction in project turnaround time and increased efficiency within the design department.
• Demonstrated proficiency in delivering high-quality production files, contributing to an improvement in the final deliverable’s accuracy and adherence to brand standards.

Trane – Remote

• Streamlined cross-functional collaboration methodologies, achieving a notable enhancement in team efficiency.
• Drove project execution by efficiently allocating resources and prioritizing tasks, resulting in a boost in team productivity that surpassed project milestones and objectives, ensuring successful project outcomes.
• Employed project management software effectively to enhance task assignment and tracking, resulting in a remarkable improvement in workflow efficiency and a substantial reduction in project delays, ensuring efficient project execution.
• Applied brand guidelines and creative principles to over 20 design projects, significantly strengthening brand recall.
• Produced engaging HTML5/animated ads for web and social media platforms, achieving a higher click-through rate.

General Motors (GM) – Remote    

• Directed digital UX endeavors, prioritizing scope, schedule, resources, and quality benchmarks, resulting in an increase in project efficiency and client satisfaction.
• Executed UX initiatives catered to user needs, surpassing project benchmarks and elevating user satisfaction.
• Championed transparent and proactive communication channels, ensuring stakeholders were regularly apprised of project advancements and adjustments, fostering cohesive teamwork and swift decision-making.

Road Ready Telematics – Southfield, MI    

• Spearheaded the evolution of the telematics platform design by incorporating feedback and conducting exhaustive usability testing, resulting in a remarkable enhancement in user satisfaction ratings.
• Identified crucial areas for enhancement through comprehensive product design tests, leveraging advanced software tools, modeling techniques, and design systems, achieving a notable increase in customer retention rates.
• Oversaw strategic design initiatives that significantly amplified engagement and satisfaction levels.

Delphi Technologies – Troy, MI    

• Directed company rebranding endeavors, facilitating the successful integration of refreshed brand identity elements.
• Amplified customer engagement, establishing a robust and resonant brand identity within the industry.
• Led strategic design initiatives, harmonizing brand standards across diverse marketing collateral.
• Implemented design strategies across art direction, trade booths, packaging, and app development.

Hino Trucks – Novi, MI    

• Crafted diverse sales collateral, including impactful brochures, data sheets, case studies, presentations, and newsletters, with a focus on bolstering brand visibility and capturing new clientele.
• Orchestrated dynamic sales, marketing, and communication campaigns across multiple platforms, harnessing print, and digital mediums to amplify brand reach and drive remarkable sales growth.
• Innovated UX-centric design solutions in collaboration with internal and external teams, fostering a marked surge in web engagement and user interaction, ultimately optimizing online conversion rates.